In the beginning, it was far simpler to be found on the web. You didn’t need to know much of hundreds of ranking factors to be discovered in an online search.
However, the time has changed. Now you have to be aware of Google’s core search algorithms like Panda, Penguin, Hummingbird to be found on the internet.
So to beat the huge competition, you have to make yourself stand out from the crowd and create a deep connection with your customers. You must follow the footsteps of the successful entrepreneurs and market yourself in a way that boosts customer engagement and helps convert sales.
To win in this venture, live videos have proven to be one of the great tools. It doesn’t matter if you are a cook, dancer, hairstyler or a fitness trainer, as long as you are willing to perform live about your work or service, people would not only watch your live videos and but also give you tips and reviews. It’s a great way to promote your business online for free.
So broadcast your live performance, start an online challenge or take help from the top video chatting websites and promote your show for free.
This article is dedicated to the business owner who thrives to use all the possible solutions to promote their business online for free.
How to perform live to promote your business online:
The popularity of live videos on social media is exploding. At least 8 billion people watch live videos every day! Nothing generates more traffic than live videos.
When you perform live, you can engage with your target audience in a low-cost way. Facebook says that users spend the triple amount of time on live videos than they do on pre-recorded videos.
1. Develop a strategy before you perform live on social media:
Make a thorough plan about what audience you want to attract, which platform you want to choose and would work for you the best and how often you want to perform live to promote your business.
Your video strategy should make sense for your brand and should be in harmony with your business goals. By performing live you can send a personalized message to your target audience and drag traffic to your website or your social media account.
2. Let your audience know when you will perform live:
The more audience you attract the more sales you can make. Let your customers know about your live videos. Create an event on the facebook page or tweet the time and date or go big by promoting with online ads, send your customers email, post a blog on your website or send event notices.
Send an invitation at least a week before the event, write a description to catch the viewers’ attention and inform them what they can gain by watching you perform live. Live videos can help you to connect with the audience. So don’t just talk about your business, ask them questions about your product or service and encourage them to give you their review of your business in the comment section.
Start an online challenge to promote your business:
Are you a dancer? Or a cook or a creative business owner? Then starting an online challenge is just the catalyst you need to bring up thousands of sign-ups and build your email list. Ask your viewers to send you the videos and post the best videos on your page.
Challenges like fitness challenge, meditation challenge or prank your best friend challenge becomes viral easily. So keep digging through social media to select the best ones for you. If you are a basketball coach then challenge your audience to make 100 shots a day.
1. Challenge topic for starting an online challenge:
When you are planning to start an online challenge, consider a topic that might help to sell your existing product or service. Your audience will get great free tips and tricks from you for the challenge, so don’t feel shy to promote.
Create a name that describes the challenge properly. Like 30-day abs challenge or 50-day list building challenge. A catchy name will help your online challenge to go viral. Use hashtags so your viewers can follow it and watch other people’s videos and feel included to participate in the challenge.
2. Some tips for starting an online challenge:
If you are starting an online challenge that might last 30 days, then make sure you have enough support from your team to sustain the month-long challenge and also keep the participants engaged.
Start with simple challenge and then move to more advanced ones. Your challenge should make people feel excited to take on, not something that makes them feel like they are broken or way behind.
How to use top video chatting websites to promote your business:
According to Will Bunker, CEO and founder of vChatter, video chat will bring back the human element to online communication. With the help of video chatting websites, you can get personal with your clients or customers easily.
Today, with the major breakthrough in technology and low pricing service, video chatting websites’ popularity has skyrocketed. Cool gadgets have made video chatting websites better-suited for business-to-customers correspondence.
1. Get more personal by using video chatting websites:
Video chat helps you to have a real chat with your customers. Your audio and visual signals will make your online communication with your consumers more responsive. Video chat contents are more unscripted, unpredictable and feel more authentic to your clients. All these multisensory elements give your customer a more personal feel than just any other online chats.
2. You can easily motivate your consumer with video chatting websites:
A live conversation with someone has always proven to inspire people. You can create a deep connection with your customer by having a live and multisensory conversation. When your customer feels more connected to you, they become more connected to your brand as well. While having a conversation you can share screen, links or files as well. Today video chats have become more accessible, affordable and can help to engage with your clients more easily.
No online marketing technique can help you to get instant sales or huge traffic. It takes time. And if you are passionate and driven about your business you sure succeed. Just keep adding value and you will build up a loyal following and win popularity in your industry over time.